Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

The search engine has described the feature as its “most powerful AI search experience yet”. But how will it impact ecommerce ...

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...

These concise, three-line snippets, often covering trending lifestyle topics, replace traditional headlines and publisher ...

There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...

To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.

In an interview with The Verge, CEO Sundar Pichai addressed claims of declining traffic, saying "we are sending traffic to a ...

30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search AI Overviews' zero-click search results are changing the nature of search. Here's how to adapt SEO to the new reality.

AI Overviews don’t just steal clicks. They dominate screens. Google’s AI-generated summaries now stretch across the top of search results like they own the place. And let’s be real, they do.

Over the past year, Google has transformed its web search experience with AI, driving toward a zero-click experience. Now, the same AI focus is coming to YouTube, and Premium subscribers can get a ...

Zero-click searches are up. In March, 27.2% of U.S. searches ended without a click compared to 24.4% in March 2024; for the same period in the EU/UK, zero-click searches increased from 23.6% to 26 ...