Google has sent some Google Ads advertisers email notices that any of their Google Ads experiments without an end date will now be assigned a default end date of August 23, 2024. Google said you can ...

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the ...

Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated ...

Google VP confirmed that ad experiments are rolling out in Google Search’s AI Mode and other AI experiences to monetize the new era of search. The executive, however, did not explicitly name the ...

Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks.