Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: "Mark as key event" ...

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. NEW YORK–(BUSINESS WIRE)–May 22, 2025– 800.com, a ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. 800.com, a leading cloud telecom provider, announces a ...