Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch." He wrote, ...

Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer ...

SEO strategies that work for Google may not always translate directly to success on Baidu, China’s dominant search engine. As businesses increasingly look to tap into the massive Chinese market, ...

In a landscape where Google’s updates can rapidly shift search rankings, staying visible requires more than basic SEO tactics. Here are seven advanced strategies, from structuring content around topic ...

Google published a video that disclosed five insights about Google Trends that could be helpful for SEO, topic research and debugging issues with search rankings. The video was hosted by Daniel ...

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This ...