Google Inc. has begun testing pay-per-phone-call ads, an emerging online ad model that is a twist on the popular pay-per-click ads. While pay-per-click ads link users with advertisers’ Web sites, ...

Unlock the potential of Google Ads for your local business. Connect with customers searching for your services online.

Opinions expressed by Entrepreneur contributors are their own. “A penny saved is a penny earned.” The aforementioned quote by Benjamin Franklin holds true across all industries, especially digital ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Starting early next year, Google will start paying publishers per impression instead of by how many times someone clicks an ad. That means publishers will get paid every time an ad is displayed.