Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, reflecting the ongoing evolution of mobile environments and the increasing ...

Ten years ago, businesses had a limited digital presence, usually consisting of a website and a basic social media profile. Digital marketing wasn't seen as a necessity. Nowadays, having a website is ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Every year, the competitive landscape for brands intensifies, making it ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

Discover the top mobile app development tools for 2025, designed to accelerate app creation and improve user experience. From low-code solutions to comprehensive IDEs, find the right tools for your ...

Microsoft is alerting users that the Microsoft Advertising mobile app will be shut down in January 2026, ending mobile-based campaign management for advertisers. Why we care. Advertisers who rely on ...

Italy's competition authority (AGCM) has fined Apple €98.6 million ($116 million) for using the App Tracking Transparency ...