In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

What are skins, and why do they matter? There is a common belief in the esports world that “If I play with this skin, I will win more games.” A skin is the cosmetic appearance of a character and/or ...