“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s ...

Consider top-of-mind streaming formats for TV marketers: advertising-supported options of a premium service or those somewhat less premium FAST (Free Advertising-Supported Television) channels? Wait..

West L.A. ad tech firm SocialVibe has always made interactive ads that pop up before online articles on the website of the Baltimore Sun, games from Zynga and songs on Pandora. But now SocialVibe, ...

Amazon Ads has partnered with PadSquad to offer interactive ads for the first time, using the Amazon ad server on the Amazon demand-side-platform (DSP). Marketers can access PadSquad’s interactive ...

Interactive digital billboards are not just transforming the streets, they are setting a new standard for how companies interact with their audiences. The Fast Company Executive Board is a private, ...

You’re about to see big changes in the online ads that appearing alongside your favorite websites, because the standards organization overseeing web ads has just approved new guidelines for the first ...

Chris Gale is Co-Founder of Verasity, a disruptive Blockchain Video Sharing Platform designed to pivot the online video ecosystem by enabling a direct and transparent commercial relationship between ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a ...

HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

If you are a marketing professional, you likely spend much of your time thinking about lead generation. Lead generation was cited as the number one challenge by 61% of marketers in a 2022 HubSpot ...