VICTORIA’S Secret claims an international team of designers and engineers spent two years collaborating to create its new bra, the “IPEX.” The people at Lily of France claim you don’t need to buy new ...

New York - When it comes to breasts, they are probably the two most important accessories a woman will ever "wear." An integral part of the daily ensemble, the bust requires serious attention, but the ...

When it comes to lingerie, my requirements are pretty straightforward: comfort and appearance. No small engineering feat, given that fabric per se is an unwieldy and challenging structural material.

Technology is a wonderful thing, as you guys who have seen TV’s greatest commercial or whose girlfriends get the Victoria’s Secret catalogue already know. The new Body by Victoria IPEX brassiere is ...

There's a techno-bra war on. Samples and press releases are strewn across my desk like spent mortar rounds. The new bras have names that sound like imported cars or fancy athletic shoes — IPEX and ...

Not any more. Things have become a whole lot more complicated. Big-name manufacturers have deployed teams of scientists and designers, sometimes trailed by patent lawyers, to reengineer the brassiere.

US-based Victoria's Secret, a Limited Brands subsidiary, has accused Canadian La Senza of copying its trademarked IPEX wireless bra with its ITEC garment, which claims to be "the world's most ...