Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeability and the 86th percentile for desire, ...

iSpot.tv raises $5M, looks to provide better advertising insights by analyzing 35,000 TV commercials GeekWire chronicles the Pacific Northwest startup scene.

There are a few places where users can already find their favorite TV spots online, but no definitive repository of commercials. That's why iSpot.tv wants to be the place to find TV ads online ...

The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...

The one newcomer on the list was UCB’s Bimzelx, which knocked Intra-Cellular Therapies' Caplyta out of the running as it took ...

Fox Corp. has set a deal with TV ad measurement and attribution iSpot.tv that will provide performance metrics for ads across linear and streaming platforms.

With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, ...

Sports programming captured about a third of the auto industry's total national linear TV ad spend, led by the MLB (8.7%).

TV Ad Measurement Firm iSpot Buys Kristin Dolan’s Media Analytics Company 605 With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes ...