In ever-changing field environments, conditions can shift rapidly, eroding the best-laid plans with little time to react.
Why, given that iterative and incremental [1] approaches dominate the literature, does business remain so wedded to the waterfall [2] approach to software development? Over the past year or so, I’ve ...
Campaign Middle East on MSN
2026: Shifting from exploration to iteration
Marketers of 2026 will be part data scientists, part storytellers, part editors and part cultural listeners, says Al ...
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