Kentucky Fried Chicken announced its "comeback" era with a new menu item and a promotion that could get you free chicken.

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

As KFC U.S. president, he oversaw all of the brand’s operations ... Management “unwound many clear mistakes and made high confidence changes to marketing, menu, operations, remodels and games ...

Don't wait to act, though, as the new KFC menu item will be around for a limited time only, although we don't have an exact end date for it. The $20 meal is available for dine-in, carryout and ...

KFC's legacy of offering different proteins and experimenting with menu items meant that nothing was too surprising, including former offerings like Country Style Ribs, which were introduced in ...