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All images courtesy of Two Kids and a Coupon Do you love the cuteness of kawaii? These fun and friendly drawings have fun ...

Most often than not, the beauty trends we follow start somewhere else and make their way to us months (sometimes years) later. Recently, kawaii nail art has been bubbling up on Instagram and TikTok, ...

Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...

A model showcases a creation from 'Dresscamp' by Japanese designer Tosihikazu Iwaya, during the 2016 Spring/Summer Tokyo Fashion Week A model showcases a creation from 'Dresscamp' by Japanese designer ...

In mid-June, nail artist Mei Kawajiri posted photos to her Instagram page celebrating nearly 25 weeks of pregnancy. The selfies showcased her growing bump peeking out between short shorts and a ...

Editor’s note: This series showcases what we are calling “kawaii” (cute) items made locally in the iconic Japanese city. Kyomiori Ltd. handles cosmetic products under the concept of "traditional ...