Lego Pokémon sets debut
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LEGO and The Pokémon Company International have finally announced the first three sets of their all-new collaboration, and they look fantastic.
An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
After months of rumours and leaks, we finally have a first look at LEGO's first Pokémon sets, depicting Pikachu, Evee, Venusaur, Charizard and Blastoise in brick form.
Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets.
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.
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