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Forbes contributors publish independent expert analyses and insights. I am a data analyst, marketer and founder of Westcott Multimedia. The effectiveness of a record label’s marketing capabilities is ...

As labels and the media landscape evolve, marketing music and artists has, too. Six executives break down how they do their jobs. By Dan Rys On Jan. 7, YSL/300 Entertainment released Gunna’s third ...

Twitter is offering marketers a new way to advertise to its users by launching Promoted Stickers. With the new ad format, marketers can include advertising in stickers that are incorporated in images ...

Organic! GMO-Free! Farm Fresh! For decades, food companies have plastered package labels with information that consumers find misleading or conflicting. It’s called “greenwashing,” and it can confuse ...

UK record labels invested £494.8 million supporting artists’ careers and development in 2021 through A&R, marketing and promotion – more than double their investment in 2016. The new figures have been ...