I have a tagline. It goes like this: “Love Your Life — No Matter What!” This tagline is not by accident. I have been through many things in life. Some have been amazing and wonderful. Others have been ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. PORTLAND — The city’s new marketing slogan, “Portland, Maine. Yes. Life’s ...

The new ‘good things, for life’ tagline is designed to bring the company’s legacy into the present in a meaningful, refreshing way. National ad campaign taps into humorous real-life situations and ...

Reflecting the dramatic cultural changes occurring among women, Lifetime evolves its brand with the launch of a stylish new look, message, tagline and brand campaign across multiple platforms starting ...

One of the first challenges I faced as an incoming chief marketing officer (CMO) was to get everyone on the same page with the positioning for our company. We had outgrown the old way of talking about ...

Update: On June 22, lawyers working for the Colorado Tourism Office sent a letter to the Atlantis regarding what the state considers a definite trademark violation. See it below. Five years ago, ...

Six years ago, Cisco invested an estimated $100 million to support the launch of its new tagline, “The Future Starts Here.” When “The Human Network” was ushered offstage to pave way for the future, ...

Wipe off the milk mustaches and put down the glass. The famed “Got Milk?” slogan is no more, as the company behind the tagline has traded it in for a newer model. The Milk Processor Education Program ...