It’s not news that today’s customers expect a consistently branded experience with access to personally relevant content across all touchpoints from computer to smartphone to kiosk to store. And most ...

A mobile phone in our pockets, a Fitbit on our wrists, in-car nav and digital radio options, OpenTable reservations, showrooming in-store, Apple Pay at checkout and Netflix on our TVs: we are truly ...

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. This article is more than 10 years old. Now that online ...

Leveraging data from customers’ in-store and online activities to create more personalized email communications, Finish Line has expanded its customer base while simultaneously boosting open rates by ...

Amazon and Flipkart, along with many other online and offline stores, are offering great deals on smartphones these days. The festive season sale, which began last month on both e-commerce websites, ...

The time has come to stop talking about online in isolation of offline. Any separation between the two is a thing of the past since we, as consumers, already live in a fused world. Take a look: When ...

The EU Council on Friday backed a negotiating position for a digital euro that includes both online and offline functionality ...