Citing "recent industry-wide fraud concerns," popular loyalty points program Scene+ sent an email to members this week informing them of ways to protect their accounts and changes to the program.

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

The American Airlines AAdvantage loyalty program has been named as the best in North America in the 2025 “World’s Best Airline Rewards Programs” report released by Point.me, the travel rewards search ...

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Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Carnival Cruise Line hints they are listening to customer feedback on controversial loyalty program changes. Carnival Cruise Line, part of Carnival Corporation & plc, announced last week that it was ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

From left, Carnival's chief operations officer Sarah Beth Reno, president Christine Duffy and brand ambassador John Heald on the Carnival Vista in July. Photo Credit: Teri West Carnival Cruise Line ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

This holiday season, Subway is giving the gift of sandwiches after the chain announced plans to revive its Sub Club loyalty program 20 years after it was discontinued. The updated program, which ...

Top loyalty programs at Michigan online casinos include DraftKings Casino and BetMGM Casino. Learn how to earn Crowns and ...