MLB's new ad campaign capitalizes on the recent Japan series between the Dodgers and the Cubs. With Opening Day for the 2025 MLB regular season kicking off on Thursday, the league continues to lean ...

When Major League Baseball introduced its "Baseball Is Something Else" campaign in 2023, it was basically reintroducing the sport to audiences who may have previously been deterred by its rules and ...

Major League Baseball All-Star is basically a week of tentpoles, and the league's broadcast partners and brands are cramming more into the tent than ever. Earlier this week, Fox announced to Variety ...

Major League Baseball teams will have advertising on their helmets during the postseason. MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company ...

Are those ads on the batting helmets? Fans around the country were asking exactly that as each game of the respective wild card series began on Tuesday. The answer was yes. Strauss, a German apparel ...

Although Major League Baseball may be behind in many financial metrics of the NFL and the NBA, baseball TV partners posted strong viewership for the regular season that just concluded. Total viewer ...