You should view competitive analysis as a form of market research. In other words, the first time you carry out competitive analysis is when your app is still at concept stage. Maybe you're ...

As the mobile application market matures, marketers will need to hone in on a specific target audience to create and refine apps that work for that particular group of users, according to a new report ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Then what? Well, for many buzzy apps, that moment in the sun is fleeting. According to recent data from marketing intelligence firm Sensor Tower, it is much tougher for new social-media platforms ...

Apple has officially launched a new app for iPhone called Apple Invites. This app, anticipated since at least the beginning of the year, allows users to create custom invitations to bring together ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...