Meta has struck out against a popular app used to produce AI-generated nonconsensual intimate images — commonly referred to as "nudify" or "undress" apps — as the company selectively cracks down on advertisers.

Alexios Mantzarlis, who authors the Faked Up blog, said there have been "at least 10,000 ads" promoting nudifying aps on Meta's Facebook and Instagram platforms. Mr Mantzarlis told the BBC he was glad to see Meta take this step - but warned it needed to do more.

According to investigations, Crush AI ran over 8,000 ads across Meta platforms in the first two weeks of 2025many cloaked in innocuous imageryand funneled roughly 90% of its site