Meta description HTML elements (also known as meta description tags) are generally understood to have limited SEO value. In the past, having duplicate meta description elements sitewide were said to ...

Remember when meta keywords were all the rage? Fast forward to 2025, and while search engines have evolved dramatically, meta tags remain crucial building blocks of your SEO foundation, just not the ...

Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the ...

Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare. Focusing on the small details of your SEO ...

The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond ...

Many marketers have difficulty with the writing portion of their jobs – and writing concise copy is even more challenging. Meta descriptions are an essential part of a successful SEO strategy, but it ...

Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful. The good ...

Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add to your page’s header to describe ...