Minimalist packaging has steadily gained prominence in recent years, but dismissing it as a fleeting trend underestimates its deeper significance. It is not merely an aesthetic choice; rather, it ...

Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Director David Lynch has collaborated with illustrators Ben Kopp and Keith Shore to design beer can packaging inspired by sketches he created for his cult television show Twin Peaks. Lynch tasked the ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Rising consumer demand for sustainability has prompted companies worldwide to adopt minimalist packaging strategies, cutting waste while enhancing brand appeal. As packaging waste contributes ...

Walk into any trendy store or scroll through your Instagram feed, and you'll notice something shifting. The world is falling in love with less- way less. The minimal-core aesthetic which has taken ...

In an age of Y2K-inspired loud graphics (think neon chrome, pixel motifs and holograms), a contrasting movement has quietly taken hold. Leading brands are embracing a “less is more” philosophy rooted ...

Director David Lynch has collaborated with illustrators Ben Kopp and Keith Shore to design beer can packaging inspired by sketches he created for his cult television show Twin Peaks. Lynch tasked the ...