Starbucks said last week that regional and national retailers could become key marketing partners as the coffeehouse chain provides more clarity on its mobile ambitions, from using My Starbucks ...

Motor Marketing Solutions is partnering with Pinnacle Warranties to help dealers optimise their digital channels and improve warranty sales.

The Mobile Marketing Association has released its first global code of conduct to help marketers with ethical guidelines on mobile marketing campaigns. The code builds on the MMA's code of conduct for ...

This survey, conducted by Warc in association with the Mobile Marketing Association, was completed by executives from brand advertisers, creative agencies, media agencies and specialist mobile ...