Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...

Anyone who has worn a one-size-fits-all T-shirt knows that not every fit is a good fit, despite what the label says. The same holds true for the delivery of enterprise technologies to employees. A one ...

I've been simmering on meaty pressos from Enterprise UX 2017 ever since I left San Fran. One keeper: Robert Reimann's session on Taming Design Complexity with UX Models (see YouTube replay). After his ...

Do we really have to spend so much time defining customer personas? The question came up during a recent customer journey mapping workshop with a B2B organization. Some considered the amount of time ...

There are two web UX mapping situations you can be in: first, you have a brilliant idea and the passion to start a new business but haven’t done any sort of UX personas mapping yet. Second, you are ...