Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Boycotters of Bud Light have been mocked for celebrating the beer brand ...

Jury said Constellation could sell Corona, Modelo seltzer under contract 2nd Circuit judges prod at Modelo argument that normal "beer" definition should apply Judges at the 2nd U.S. Circuit Court of ...

Modelo’s new out-of-home ad effort celebrates the Hispanic community that helped make it the top-selling beer, by dollar sales, in America. The “Thank You for 100 Years of Modelo” national campaign ...

The United States loves its beer. We rank second in the world in terms of consumption, trailing only China when it comes to total volume. However, Americans drink twice as much as the average Chinese ...

Sept 11 (Reuters) - AB InBev's (ABI.BR), opens new tab Grupo Modelo has resolved a trademark lawsuit that accused its U.S. distributor Constellation Brands (STZ.N), opens new tab of breaking their ...

Modelo is deepening a brand positioning as the “Cerveza for Fútbol” with a campaign timed to this summer’s World Cup, per details shared with Marketing Dive. The effort builds on an over three decade ...

Constellation Brands, the US owner of Modelo Especial and Corona, bet big on Latino customers for growth. But that strategy is unraveling under the Trump administration’s mass deportation push. Many ...

The brand is increasing its media spend this season by 20% as it looks to connect with football diehards and combat sliding consumer demand. Modelo is doubling down on its college football strategy as ...

The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...