An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will outlast every platform that carries it.

In many industries, one company often dominates the conversation, shaping the language and perceptions of the entire vertical. Think Nvidia for fast computer chips, OpenAI for generative AI and Airbnb ...