The streaming giant's change is designed to make its ad tier that much more appealing, a trend across all services as executives chase better returns ... will Apple follow suit?

Netflix is raising subscription prices again. The streaming service’s prices for its three major tiers in the U.S. are increasing. It’s the second increase since the beginning of 2025. “Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs,

March 26 (Reuters) - Netflix has increased prices on all its plans in the U.S., as the streaming giant pushes into new programming formats such as video podcasts and live sporting events. The company's ad-supported tier will now cost $8.