Glow Up! was developed in collaboration with e.l.f.'s longtime partner eGen and Exclusible, marking e.l.f.'s first ...

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Drag superstar Heidi N Closet partners with E.l.f. Cosmetics for a budget-friendly and inclusive makeup campaign. The campaign, "The Law Offices of E.l.f.ino & Schmarnes," humorously targets ...

A well-known beauty brand is under fire for its inclusion of a controversial comedian in its latest campaign. E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced an innovative partnership with Twitch, powered by Amazon Ads, to become the first brand to ...