Nike’s new “I’m A Nike Guy” T-shirt revisits the moment 18-year-old LeBron James turned down adidas and Reebok and chose the Swoosh. LeBron’s New “I’m A Nike Guy” Shirt Censors adidas and Reebok Logos ...

Los Angeles Lakers forward LeBron James takes a shot at the Toronto Raptors with the upcoming Nike LeBron 23 "LeBronto" ...

Few moments in modern NBA history look quite as distinctly intimidating as LeBron James dominating the hardwood while wearing a stealthy, black carbon-fiber face mask. Now, over a decade after that ...

Remembering the 2012 NBA All-Star game and the Nike Basketball "Galaxy" series, LeBron James wore a "Big Bang" colorway of the Nike LeBron 23.

King James rocked some special LeBron 23 PEs for the Lakers game at the Nuggets on a night he’d set another major NBA mark.

The Nike LeBron 23 colorway nods to the Lorraine Motel, but critics say the tribute misses the point of why Dr. King was in Memphis in the first place Nike and LeBron James are finding themselves in ...

The 13-time All-Star joins Michael Jordan and LeBron James in inking a lifetime contract with Nike. Associated Press Kevin Durant (right) has released 15 signature shoes with Nike, and a 16th shoe is ...

USC Trojans star JuJu Watkins just scored a major off-the-court deal. The college basketball star, 20, is the first athlete ...

Every four years, a new iteration of Team USA represents the stars and stripes on the basketball court in the Summer Olympics. However, none may be more beloved than the 2008 "Redeem Team." The ...

Los Angeles Lakers two-way guard Bronny James has a signature logo, and the latest trademark news from Nike has sparked social media backlash.

Nike and LeBron James are finding themselves in hot water after renewed backlash over the Nike LeBron 23 “Honor the King” colorway, a special edition sneaker meant to honor Dr. Martin Luther King Jr.