Channel 4's coverage of the Paralympic games is always preluded by an advert, displaying the "Super Human" qualities of the athletes. Since 2012, Channel 4 has maintained the broadcast rights for ...

Channel 4’s new advertising campaign for the Paralympics shows the “blood, sweat, sacrifices and dedication” of the athletes, the broadcaster has announced.

After the strangest Olympics in recent history, the Tokyo Paralympic starting line is getting closer. As the UK Paralympics broadcaster, Channel 4 has been busy drumming up anticipation with a ...

The results revealed how emotional and effective a great Paralympic Games ad can be. But they also showed that for people with disabilities, representation in ads isn’t always enough.

The advert ends with the message, "The Paralympics will return in 2021, #WaitForTheGreats." Other key #WaitForTheGreats activity over the next 13 days includes: ...

Channel 4's coverage of the Paralympic games is always preluded by an advert, displaying the "Super Human" qualities of the athletes. Since 2012, Channel 4 has maintained the broadcast rights for ...

This year's Channel 4 Paralympic advert shows the trials and tribulations of sport on the biggest stage.