The power of Patrón Tequila is undeniable. The brand started in the late 1980s and worked for decades to build around the idea that tequila could be and should be considered a “premium” product (and ...

Forbes contributors publish independent expert analyses and insights. John McCarthy is a spirit, travel, and lifestyle journalist, managing editor, and author of The Modern Gentleman. Tequila Patrón, ...

This is not the first time that Patrón has released a smoky tequila, however. Gran Patrón Smoky came out in 2018, made from agave that was roasted with mesquite for seven days in underground stone ...

DENVER--(BUSINESS WIRE)--Chipotle Mexican Grill (NYSE: CMG) is adding premium Patrón margaritas to the menu in its U.S. restaurants. The new margarita is hand-made for each customer using Patrón ...