In mid-April, Indeed — one of the biggest job sites in the world — announced a shift in its pricing strategy. But in reality, the announcement was more a clarification of a policy introduced in ...

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

A lot of marketing advice is available online, some of it extremely helpful, some of it outright incorrect. The Internet can be a double-edged sword: Information is readily available and easy to ...

One of the most significant concerns about the rise of generative AI has been its potential to decouple the relationship between content creators and content consumers. Rather than using a search ...