Counting frequency is one of those tasks that seems simple on the face of it, but actually has quite a bit of nuance. There are two obvious methods, of which the first is to count zero crossings for ...

Capital budgeting decisions are among the most important decisions a business owner or manager will ever make. Which assets to invest in, which products to develop, which markets to enter, whether to ...

An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods. GA4 introduces a "once per session" conversion counting method, similar to ...