When did you realize you have the potential to be a leader? Was it when you organized a lunchroom protest in the fourth grade because your elementary school removed chocolate milk from the menu? It ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

65% of colleges report knowing how to write a personal statement for college to be important to the college education process. It allows you to showcase your personality, achievements, and goals to ...

For nearly 40 years I've been mentoring and advising students as they apply for spots in professional schools--law school, medical school, nursing programs, doctoral programs, and MFA programs, as ...