While the tools and features used to run successful marketing campaigns are ever-changing, there are six timeless principles of persuasion that can be used to write compelling landing page copy to ...

Bad pitches ruin good products. That much has been true since the dawn of sales and isn’t changing anytime soon. What has changed, though, is that the average salesperson can’t rely on their ...

“You can’t always get what you want. But if you try sometimes, well, you might find you get what you need.” —Mick Jagger and Keith Richards While I doubt challenging workplace conversations served as ...

When you’ve mastered the art of persuasion, it’s easy to get people to do what you want. This video goes over six of the science-backed shortcuts you can use to start influencing others. Three of The ...

So here’s a question. Given a budget for executive education, where would you spend the money? On a developmental program that is cognitive and technical in nature, or on a program that is more about ...

People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

Are you familiar with ClickBank? If you’re into internet or digital marketing, you probably have at least a passing awareness of this marketplace. For some, it’s one of the best ways to sell their ...

Persuasion is at the core of what litigators do, not exclusively, but particularly in court. Despite that, aspiring lawyers train on a legal model that emphasizes some aspects of persuasion (like ...

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