Next time you grab a Diet Coke on the go, take a moment to look at the plastic bottle you have in your hand. The Coca-Cola Co. is rolling out three new bottle designs for Coca-Cola, Sprite, and brands ...

When Coca-Cola's now-ubiquitous curved, 20-ounce plastic bottle was first introduced in the 1990s, it faced both critics and a healthy dose of skepticism before becoming a resounding marketing success ...