Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Robert Poulton, CNBC's head of creative, spoke with TVNewser about the logo refresh for our final 5 Questions For… series for ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

AI-powered design tools have made it far easier to create a polished logo without hiring a professional or spending hours learning complex software. Services like Design.com can produce a wide range ...

MUSKEGON, MI -- The city of Muskegon is now sporting a new look. Following approval at Tuesday night’s commission meeting, the process of finding a new visual logo and brand for the city reached its ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...

SHEPHERDSTOWN, W.Va. — Shepherd University unveiled a new brand and logo on Monday, June 3. The branding brings the university together under a singular image across all administrative and academic ...