In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Haus, a direct-to-consumer brand selling apéritifs, was able to bring ...