AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...
Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
NO-HEADQUARTERS/REDWOOD CITY, Calif., May 07, 2025 (GLOBE NEWSWIRE) -- PubMatic, a leader in digital advertising technology, today announced the launch of its upgraded solution suite for buyers, ...
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...
While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...
Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...
TV News Check on MSN
Local TV modernization: From automated execution to first-to-market programmatic
For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...
Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today’s increasingly AI-powered ...
Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...
Dealer Stream, a streaming ad company for the automotive industry, announced Thursday an exclusive partnership with Blockboard, a programmatic advertising platform, to eliminate streaming advertising ...
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