Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

You’ve dyed your hair, now you’ve got to upgrade your hair care routine to match your newly colored strands. Incorporating one of the best color-depositing ...

If you’re one of many people who color your hair, you might be all too familiar with the term “brassy”: unwanted warm tones that can show up in lightened locks. While it usually occurs in dark hair ...

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

If you have blonde or silver hair, maintaining your color can be challenging. To keep brassiness at bay, it’s smart to add a drugstore purple shampoo to your hair-care routine. Unlike regular shampoo, ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. In the long run, a good purple shampoo can save you money at the salon People ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

Keep your locks from looking brassy with these violet-infused haircare products. By Celia Shatzman If you purchase an independently reviewed product or service through a link on our website, The ...

We may receive a portion of sales if you purchase a product through a link in this article. Whether you’ve dyed your hair a shade of soft lilac, deep indigo, or electric orchid, maintaining your ...