Will your customer choose you over your competitor? Should you target a different demographic? Are people satisfied with your employees? Market research is the only effective way to obtain the answers ...

Quantitative reasoning is one of the top skills any business executive can have. While some business leaders have stronger innate abilities with this skill, learning to analyze data, derive ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Through detailed discussion of a methodology developed to quantify destitution in rural Ethiopia, the paper raises a number of issues and ideas concerning the integration of qualitative and ...