While personal preference may lean towards one method, a successful research strategy requires a combination of qualitative and quantitative approaches. The Fast Company Executive Board is a private, ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

When a product is unsatisfying and hard to navigate, users will look to a competitor. So how can UX teams ensure their product is successful in the eyes of the end user? Data. At three local companies ...

Priya Guruprakash Rao exemplifies excellence in User Experience leadership with over 15 years of transformative experience across digital product ecosystems. Her expertise covers the fields of both ...