Like with Google ads, Facebook evaluates potential ads based on bid price and determined “relevance” when it determines which ads to show. Now, Facebook is revealing its “relevance score” to marketers ...

Facebook has added relevance scores to its adverts to let people see the ones most relevant to them. The addition, according to the blogpost on the Facebook for Business site, means people can see the ...

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

Are traditional car dealerships becoming less relevant in this era of digital disruption? Not according to the latest study conducted by Urban Science and The Harris Poll. The 2024 Urban Science ...