Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

As retail media matures, attention will move beyond top-line revenue to a sharper focus on margin. Retailers will look more ...

Best Buy Ads announced today the launch of Social+, a new offering that allows brands to extend their retail media campaigns to Meta's social platforms. The solution leverages Best Buy's first-party ...

Retail media networks (RMNs) let brands reach shoppers directly through retailer's digital platforms. RMNs offer scale, insights, and built-in trust with both brands and consumers. DoorDash Ads and ...

Retail media is predicated on delivering highly targeted and ultra-relevant messages to users at the decision point of the ...

Unilever, one of the world's largest consumer goods companies, is not one to rest on its laurels when it comes to driving sales. The company sought a fresh strategy to promote Knorr’s new cooking ...

This illustration depicts a woman shopping with multiple bags, symbolizing omnichannel marketing and a seamless shopping experience. The interconnected icons around her represent the integration of ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

On-site refers to media within a commerce environment (retailer, marketplace, brand site). Off-site refers to media activated ...