The Swiftly Audience Optimizer empowers retailers with digital tools for targeted advertising and customer engagement.
NEW YORK--(BUSINESS WIRE)--Welcome to Innovid’s Feature Beat – your look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Retail media has emerged as one of the fastest-growing advertising ...
Launching in January, the new ‘one stop shop’ platform brings together fragmented marketing tools under one agentic layer in a self-serve system built for grocery that promises smarter targeting, ...
Last year, an estimated one-fifth of all global digital ad spend went to retail media networks (RMNs)—advertising platforms owned and operated by retailers. This year, that figure is likely to grow ...
Commerce media solution Criteo and the retail media arm of marketplace solution Mirakl have launched a global integration to unlock as-yet untapped retail media opportunity for third-party marketplace ...
Criteo expects 2025 to be a pivotal year for its retail media business. The end-to-end commerce media platform has already made a major change this year by hiring a new CEO in Michael Komasinski, ...
What’s next after launching a retail media network? Becoming a social ad network, apparently. On Tuesday, Best Buy Ads, the big-box tech retailer’s advertising arm, announced the launch of a new ...
Augmented reality is emerging as a powerful tool for enhancing online shopping experiences. By allowing customers to visualize products in real-world settings—such as previewing furniture in a living ...
How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...
Agentic AI commerce – shopping powered by AI agents – is generating significant hype as the future of online shopping with the total addressable market for agentic commerce having an estimated value ...
At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing ...