If there’s one retailer out there that aligns with the viral rich mom aesthetic best, it’s Zara. It’s practically like the fashion retailer is designing with their upper echelon style in mind. However ...

If you've ever watched a movie based in the region, traveled there or have even seen videos of the viral rich mom aesthetic, you've likely come across the East Coast rich mom fashion a time or two.

If you've followed TikToker Tinx's videos, you've probably seen one of her many breakdowns of the East coast rich mom aesthetic. From the heart of NYC's Tribeca neighborhood to the moms in Greenwich, ...

Us Weekly has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more! If you’ve ever watched a movie based in the region, traveled there or have even ...

As a society, we continue to find new ways to identify ourselves and the way we live our lives. Whether you're a self-proclaimed DINK or heavily leaning into almond mom energy, there seems to be a ...

There is something magnetic about the “Rich Auntie Vibes” aesthetic. It is not just about money, but about presence. The kind of woman who steps into a room and commands attention without saying much.