To celebrate a major milestone, the “Jubilee” plays with a prime building block: its name.

From commemorative Oyster Perpetuals to an elite Daytona and a late-in-the-year complete calendar moonphase, Rolex’s 2026 ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. The Rolex ...

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Over the weekend, Roger Federer was spotted wearing a Rolex. Normally, this wouldn’t be ...

Rolex, the iconic retailer of luxury watches, is making its first foray into the second-hand market. Last week, the Swiss company launched a "Certified Pre-owned Programme" for watches that are at ...

Every year at Watches & Wonders, Rolex dominates the conversation, unveiling highly anticipated model updates, unexpected discontinuations, and rare limited editions that shake up the luxury watch ...