As advertising evolves, success will come from leveraging the strengths of both traditional and digital media. Businesses in ...

Meta Platforms META and Alphabet GOOGL are behemoths of the digital advertising market, generating billions of dollars in revenues. In the first quarter of 2025, Meta Platforms’ advertising revenues ...

There aren’t many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...

Versant has tapped former TelevisaUnivision and WarnerMedia executive Rob McGovern as its new senior vice president of ad sales for digital platforms and ventures, TheWrap has exclusively learned.

Reddit is giving advertisers what they want: more easy buttons. Thanks, in part, to its investments in campaign automation, new ad products and white glove service for top advertiser clients, Reddit ...

Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX, which aired on Fox and was streamed for free on Tubi, of more than $800 million in gross revenue across all platforms. For the 2025 ...

NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fuelled by its sports and live events, the ...

In today’s Digest, Nine and Paramount-Ten’s ad sales merger talks, Perplexity’s decision to pause new ad sign-ups, and the European Commission’s review of child safety on major platforms as UK MPs ...