Licensing is one of the least risky ways of bringing a new product to market. I was fortunate to discover its benefits early on in my career when I worked in the toy industry, which has always ...

Once the concept of a product has been fleshed out, developed and finally transformed into an actual tangible item for presentation to the public, the next step is marketing and sales. If you're ...

It’s no secret that we eat, sleep, and breathe digital marketing. But we’re also the first ones to say that a great sell sheet is an important part of your B2B toolkit. Done right, this one-pager gets ...

A sales sheet, also known as a product datasheet, sales slick or sell sheet, is a tool that relays product or service details, such as features, benefits and pricing in a one-sheet format. Small ...